Improve. Evolve. Change

Our motto is to find innovated ways to improve the discomforts that we face from the products we use daily. From the very first page of our brand story, We’ve only been focusing on the ways to improve people’s lives by using premium materials and premium technologies. We believe that it is only through one’s foolish idea that leads to revolution. We will continue to support our mantra to go beyond the norm.
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After researching numerous factories to ensure a better product, we have finally identified the factory we were looking for right here in Korea.


After undergoing a series of processes, including interactions with various factories and striving for frictionless premium quality, we have successfully invented a product that aligns with the quality we desired.


With a dedication to changing customers' lives, we have finally developed our own socks as a testament to that commitment.